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Segmentation
- B2B
Executive Summary
Peppers & Rogers Group, 11 pages
- Business
Objects Set Analyser
Business Objects,4 pages
- Segment
your Customers Based on Profitability
Michaekl Meltzer, DMR Consulting, 16 pages
Valeur des clients
- Evaluation
of Customers
eLoyalty, 4 pages
- Second
Lifetime Value: Customer Reincarnation
Michael Lowenstein, Customer Retention Associates, 7 pages
- The
Customer Relationship Revolution-A Methodology for Creating
Golden Customers
Kelly D. Conway and Julie M. Fitzpatrick, eLoyalty, 23 pages
Enjeu de la loyauté
- Achieving
Customer Relationship Excellence in Financial Services
Michael Solomon, Roccade Finance, 12 pages
- Closing
the Loop on Loyalty
Brad Ball, Hewlett Packard's, 10 pages
- Les
défis de la fidélisation interactive au Québec
Neogenera, 13 pages
- Passez
du mode discour au mode discussion
Concept Marketing Interactif, 13 pages
- The
Five I of 1-to-1 marketing
Peppers & Rogers, 6 pages
- The
Heart of the Matter: The Challenge of Customer Lifetime Value
Valoris Abram Hawkes, 10 pages
Gestion de la valeur
- 5
Basics Components of a Leads Management Process
Protocol, 5 pages
- Comment
augmenter l'achalandage de votre site Internet
Concept Marketing Interactif, 1 page
- Integrated
Direct Marketing Services
Protocol, 4 pages
- Sales
Force Automation Strategy
Protocol, 5 pages
- The
Use of Segmentation in Customer Intelligence
Accurate Business Solution, 4 pages
- To
Client Managed Relationship
The Phillips Group, 12 pages
- True
Marketing Optimisation
Marketswitch, 6 pages
Réingénierie
- Best
Practice for Market Leadership
Alphabrand, 21 pages
- Brand
Building and Communication
American Productivity and Quality Center, 13 pages
- Business
to Business Branding
American Productivity and Quality Center, 14 pages
- Comment
augmenter l'achalandage de votre site Internet
Concept Marketing Interactif, 1 page
- Demystifying
Viral Marketing
Ralph F. Wilson, 24 pages
- e-Everything
Web Associates Inc. 12 pages
- Multichannel
Marketing Works
Joel Book, Prime Response Inc., 6 pages
- Principles
of Viral Marketing
Ralph F. Wilson, 3 pages
- Sales
Effectiveness Challenge
CSO Forum, 11 pages
- The vSente
C3i Roadmap
Mike Smock and Rod Watkins, vSente, 12 pages
- Viral
Marketing
Jennifer Schu, 4 pages
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